Monday, July 13, 2015

Baahubali: Why India's priciest film has done well at box office...

With its song-and-dance idiom, Bollywood has long been the symbol of popular Indian cinema, both at home and abroad.

But a little known fact is that south India's Hyderabad-based Telugu film industry is much more prolific than Bollywood. It also routinely churns out more expensive films than its Mumbai counterpart.

A good case in point is Baahubali, a $39m (£25m) Telugu-language film, which has made headlines for being India's most expensive film.

Directed by SS Rajamouli, the film, originally shot in the south Indian language Telugu, and dubbed in a number of other languages, set the box office on fire when it opened on Friday.

So why has the film worked? One reason could be hype and scale. Full story...

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