'Plush pink' and 'burgundy bliss' scooters are the new buzz on India's roads, even as the rest of the autos market is sputtering amid an economic slowdown.
The scooters go by names such as "Pleasure", but marketing aside, this new fleet of women-friendly bikes reflects a deeper change in attitude and society in India, and has captured the attention of foreign manufacturers such as Japan's Honda Motor Co Ltd 7267.T and Yamaha Motor 7272.T.
Young, well-heeled and independent-minded women, who are also conscious of the perils of using public transport, are helping to propel a boom in sales of scooters.
The rising popularity of the scooter comes at a time of nationwide protests against the prevalence of rape and sexual assault in India. In one case, a young female student died after she was gang-raped on a bus in Delhi.
Weighing convenience as well as safety, some young women, and their parents, see the scooter as the best solution for commuting to work, going to college or simply going out to meet friends. Full story...
Related posts:
The scooters go by names such as "Pleasure", but marketing aside, this new fleet of women-friendly bikes reflects a deeper change in attitude and society in India, and has captured the attention of foreign manufacturers such as Japan's Honda Motor Co Ltd 7267.T and Yamaha Motor 7272.T.
Young, well-heeled and independent-minded women, who are also conscious of the perils of using public transport, are helping to propel a boom in sales of scooters.
The rising popularity of the scooter comes at a time of nationwide protests against the prevalence of rape and sexual assault in India. In one case, a young female student died after she was gang-raped on a bus in Delhi.
Weighing convenience as well as safety, some young women, and their parents, see the scooter as the best solution for commuting to work, going to college or simply going out to meet friends. Full story...
Related posts:
No comments:
Post a Comment