Saturday, July 31, 2010

We're tracked and watched on the Web, and our secrets being sold...

Hidden inside Ashley Hayes-Beaty's computer, a tiny file helps gather personal details about her, all to be put up for sale for a tenth of a penny.

The file consists of a single code— 4c812db292272995e5416a323e79bd37—that secretly identifies her as a 26-year-old female in Nashville, Tenn.

The code knows that her favorite movies include "The Princess Bride," "50 First Dates" and "10 Things I Hate About You." It knows she enjoys the "Sex and the City" series. It knows she browses entertainment news and likes to take quizzes.

"Well, I like to think I have some mystery left to me, but apparently not!" Ms. Hayes-Beaty said when told what that snippet of code reveals about her. "The profile is eerily correct." More...

Don't miss:

  1. Details of 100m Facebook users leaked and published...
  2. 10 ways we are being tracked, traced and data-based...
  3. What does Microsoft know about you?
  4. The Google toilet, it's way up your ass...
  5. Big Brother is closing in, but it's not too late to fight back...
  6. John Pilger: Welcome to Orwell’s 1984 in 2010...

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